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FAITH LAM

Graduating Senior

B.S. Marketing

Minor in Mass Communications Studies

University of Florida

Class of 2024

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ABOUT ME

As a fourth-year Marketing student at the University of Florida, I am passionate about creating and sharing engaging digital content that connects with diverse audiences and promotes positive social impact. Completing a study abroad program at St. John's University in Rome, Italy allowed me to broaden my cultural and professional horizons.

 

I have gained valuable experience and skills in social media marketing, website editing, and graphic design through my current roles as a Board Member at Young, Black & Lit and a Marketing Assistant at The University of Florida Department of Recreational Sports. In these positions, I have contributed to the development and execution of social media strategies, calendars, and campaigns, using platforms such as Hootsuite, Cornerstone WordPress, and Canva. I have also supported fundraising, event planning, and website development efforts for these organizations, collaborating with various team members and departments.

 

I am eager to learn from and contribute to meaningful opportunities that align with my values and goals, and that allow me to apply and enhance my digital marketing skills. I am always open to new challenges and perspectives, and I strive to deliver high-quality results and positive outcomes.

SKILLS

MULTIFACETED-MARKETING APPROACH

ANALYTICAL THINKING

CULTURAL AWARENESS

LEADERSHIP

With a background in managing website content, executing social media strategies, and coordinating promotional activities at the University of Florida Department of Recreational Sports, I bring a varied skill set. I can create compelling copy, promote various content types, and contribute to day-to-day social media execution.

My experience at LivCor involved conducting data-driven analyses and turning insights into actionable strategies. This analytical approach along with with my current marketing experiences allow me to contribute to organizational initiatives.

Through my work in DEI and global learning experiences, I have actively engaged in fostering safe and inclusive spaces for a diverse array of conversations. I bring a diverse perspective that allows me to effectively engage with people from various backgrounds and connect with them in meaningful ways.

As a Board Member and Digital Community Specialist at Young, Black & Lit, I have developed leadership skills through organizational decision-making, supporting fundraising efforts, and overseeing social media communications. 

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